Why make it so hard?
Posted by Jami on October 12, 2007
With all this Penelope Burk talk I appreciated this recent post from Seth Godin. He makes a great point here.
So often in both the business and non profit worlds we get bogged down in what’s easier for our system and not what makes it easiest to buy from us.
A little while back, Spike at Brains on Fire told a great story about being helped in NYC by a concierge at a hotel where they weren’t even staying. That is exactly the kind of thing that stays with a person. They might not have stayed at that hotel that trip, but I betcha that they will be quick to stay at that hotel in the future.
It makes good business sense to think of the donor/customer first and make it easy to buy from you (or give to you). Ultmately the customer doesn’t care how great you are. They care about what you’re doing for them.
Spike Jones said
Thanks for the shout out, Jami. You better believe that we’ll stay at that W Hotel every chance we get because of what he did. He gave us a great story to tell others. Which is one of the best rewards a company can give its customers.
Keep on keepin’ on.